I've been a working composer and producer for decades. Not the kind who talks about music — the kind who scores it for Xbox titles, documentary films, and major advertising campaigns. The kind who gets an IMDb credit and doesn't tweet about it for a week.
Most sync platforms are built for beginners. They teach you how to upload a track, fill in metadata, and hope for the best. That's not sync strategy — that's wishful thinking. Real placement work requires understanding what a supervisor is actually hearing, why a brief says one thing and means another, and how to position your catalog so the right tracks surface at the right moment.
After scoring MechAssault for Xbox, placing music in documentary films like 70 Acres in Chicago: Cabrini Green and Blueprint for Bronzeville, doing commercial work with Leo Burnett and Draft, I had a very specific idea of what a professional sync tool should do. Nothing on the market came close. So I built it.